Julianne Moore wears Emma Willis White Pleated Bib Evening shirt in this month’s Rake Magazine

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Emma interviewed in the Guardian Weekend magazine today

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Your SS19 Wardrobe, According To The Matchesfashion.com Fashion Buying Director

By emmawillis

White shirts, kilts, hair accessories, tapestry bags and naked sandals – these are just some of the key pieces you’ll be adding to basket next season.

This morning we spent some time with the Fashion & Buying Director Natalie Kingham for the luxury e-commerce platform matchesfashion.com, who talked us through the must-have items and emerging designers we should have on our radar.

Explaining that rather than buying the ‘trends’, her and her team focus on the personality of a woman (or the everchanging personality) such as ‘The Free Spirit’ or ‘The Warrior’ and curate a wardrobe that is functional, wearable and timeless.

Natalie was particularly enamoured with designer Emma Willis who is men’s shirt designer. Keeping her button downs masculine, for the online platform she made some slight alterations on the sleeves and tail to create a more feminine silhouette. You can also expect T-shirts from the likes of Calvin Klein and Christopher Kane being an instant sell out.

Natalie highlighted the kilt from Chopova Lowena that combines traditional Bulgarian fabrics with sportswear inspirations like mountain climbing – trust us, this combination of ideas really works. She also spoke of working with couture and demi-couture designers and their continuous sustainability plans.

You will hear more from Natalie in our January issue of a&e magazine, but for now go ahead and click through the gallery above to see the seven hero label’s that matchesfashion.com will be championing over the next few months.

aeworld.com

Work In Fashion: Emma Willis

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Emma Willis | 10 Years of The Rake

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Mathias Le Fevre In Emma Willis Bespoke

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Gentleman’s style influencer Mathias Le Fevre
wearing an Emma Willis bespoke Swiss cotton shirt.

Richard Biedul wears Emma Willis in Cork Magazine

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Frederick Schmidt wears Emma Willis to the Global Premieres of Mission Impossible 6

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Rake In Progress: Sam Heughan Wears Emma Willis

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Sam Heughan In An Emma Willis White Swiss Cotton Shirt For The Rake

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