"Understanding the story behind the brand is so important, because realistically, it’s not just a shirt that you’re buying – although that’s great as it is – there’s so much more besides that matters in their brand ethos.” - Natalie Kingham (MatchesFashion, Fashion & Buying Director)
"I believe in British craftsmanship and manufacturing, encouraging young people to pursue the creative side of the fashion industry, as well as the social and rehabilitative powers of making things beautifully." - Emma Willis MBE
"Emma Willis is a force to be reckoned with. From humble beginnings in a small workroom in New Cross, the bold British businesswoman has grown her eponymous brand beyond recognition." - Gentleman's Journal
66 Jermyn Street, London, SW1Y 6NY
Mon - Fri: 10am - 6pm
Saturday: 10am - 5pm
Emma Willis is a boutique bespoke shirtmaker located in the famous Jermyn Street, London. Emma Willis opened her store in 1999. All shirts are made in England in our Gloucester workrooms and all our cotton is produced using the Best Cotton Initiative.
To book an appointment please contact firstname.lastname@example.org / +44 (0) 20 7930 9980 or visit us to see our Ready to wear collection and accessories.