"Understanding the story behind the brand is so important, because realistically, it’s not just a shirt that you’re buying – although that’s great as it is – there’s so much more besides that matters in their brand ethos.” - Natalie Kingham (MatchesFashion, Fashion & Buying Director)
"I believe in British craftsmanship and manufacturing, encouraging young people to pursue the creative side of the fashion industry, as well as the social and rehabilitative powers of making things beautifully." - Emma Willis MBE
"Emma Willis is a force to be reckoned with. From humble beginnings in a small workroom in New Cross, the bold British businesswoman has grown her eponymous brand beyond recognition." - Gentleman's Journal
66 Jermyn Street, London, SW1Y 6NY
Due to the current circumstances the Emma Willis Jermyn Street Shop will be closed until normal business resumes. We apologise for this inconvenience and greatly look forward to opening again as soon as possible. Our workrooms are open and we are still accepting orders online or through email firstname.lastname@example.org
Emma Willis is a boutique bespoke shirtmaker located in the famous Jermyn Street, London. She opened her store in 1999 and all shirts are made in England in their Gloucester workrooms and the Luxury Swiss cotton produced using the Best Cotton Initiative.