'Thank you for the new shirts and looking forward to wearing them as much as I’m enjoying the one I’m wearing today. It just sits and fits and feels amazing. There’s bespoke and then there’s your bespoke, and the latter is worth a lot to me.'
'I just received my first online made to measure shirt, and I couldn’t be happier, with small attentions like your thoughtful communication, the handwritten note and the complimentary collar stays, you’ve managed to almost make me feel like I did visit your shop in London.'
'Understanding the story behind the brand is so important, because realistically, it’s not just a shirt that you’re buying – although that’s great as it is – there’s so much more besides that matters in their brand ethos.' - Natalie Kingham
"Emma Willis is a force to be reckoned with. From humble beginnings in a small workroom in New Cross, the bold British businesswoman has grown her eponymous brand beyond recognition.' - Gentleman's Journal
‘A new Emma Willis shirt is one of life’s pleasures.’
- Bruce Poole, Award Winning Restaurateur
Spring Summer 2025
Emma Willis
66 Jermyn Street, London, SW1Y 6NY
Emma divides her time between the Jermyn Street shop and working with the creative team in their Gloucester townhouse, Bearland House.
The ready-to-wear collection is available in the shop, or to book a bespoke appointment, please get in touch with sales@emmawillis.com / +44 (0) 20 7930 9980.
Please note: There is a minimum of 4 shirts for your first order.
Some of our looks
The Rake
The Rake
The Rake
The Rake
Style for Soldiers
In 2008, in response to the numerous young, severely injured service men and women returning from Afghanistan, Emma founded Style for Soldiers, a registered charity supporting those injured with morale-lifting fine clothing and reunion parties. She visited the military rehabilitation hospital for ten years, measuring the patients for bespoke shirts and walking sticks, and the charity now also supports the partners and children of those injured with family reunion days out. His Majesty, King Charles III, is a supporter of the charity and has attended their reunion party.