"Understanding the story behind the brand is so important, because realistically, it’s not just a shirt that you’re buying – although that’s great as it is – there’s so much more besides that matters in their brand ethos.” - Natalie Kingham (MatchesFashion, Fashion & Buying Director)
"I believe in British craftsmanship and manufacturing, encouraging young people to pursue the creative side of the fashion industry, as well as the social and rehabilitative powers of making things beautifully." - Emma Willis MBE
"Emma Willis is a force to be reckoned with. From humble beginnings in a small workroom in New Cross, the bold British businesswoman has grown her eponymous brand beyond recognition." - Gentleman's Journal
66 Jermyn Street, London, SW1Y 6NY
Emma Willis is a boutique bespoke shirtmaker located in the famous Jermyn Street, London. She opened her store in 1999 and all shirts are made in England in their Gloucester workrooms and the Luxury Swiss cotton produced using the Best Cotton Initiative.
"In my view, one of the best shirt makers on Jermyn Street. The service is superb and the quality of the garments is beyond brilliant."
"An Emma Willis shirt is the true Perfect Specimen and always worth the investment. Personally, they feel like a second skin on me."
"Thank you so much for shipping my new shirt and tie overnight! What an unexpected surprise to receive them just two days after I ordered them! Team Emma Willis is the best!"
"I've received the shirts, the blues are insane! Thank you so much, I will wear it till it can't be worn anymore."
"Just received my first ever shirts from Emma Willis, best non-bespoke shirts I've had! I will be buying more in the near future."
'I mean how good are your boxer shorts?!? Seriously. Game-changer.
Keep up the good work folks - everything I buy from Emma Willis raises the bar, every time.'