Behind the Seams
These T-Shirts and Polos are Astonishing!
A good polo needs a collar that holds its shape, and a T-shirt should feel as lovely after washing as it does on its first outing. Here is how we developed ours, using silky Swiss jersey cotton.
GQ Style Editor asks Emma all about Shirts
Which collar, which cuff, and what exactly should you wear for black tie? I talk shirts with GQ’s Mahalia Chang, sharing the details that make formal dressing feel a little less complicated.
New Autumn Collection Launches Today
Ginghams, plaids and soft cashmere bring colour and warmth to our Autumn Winter collection. From careful pattern matching in Gloucester to complementary knitwear made in Scotland, I share the fabri...
How has Jermyn Street changed?
From formal shirts and silk ties to linen, polos and relaxed summer dressing, Jermyn Street has changed considerably. I look back at the making of our shop and the changing colours and clothes in i...
Pale pink has been a favourite since I began selling shirts in the 1980s. I look at its enduring appeal, the colours it sits so happily alongside, and why it deserves a place in a man’s wardrobe th...
More young talent to join the Emma Willis Atelier
With young makers joining us and skills passing from mothers to daughters, there is much to celebrate at Bearland House. I introduce some of the people giving me such hope for the future of British...
Linen has a long history, but its place in our wardrobes keeps evolving. From collars that work open or closed to a choice of fits, I look at the details that make a linen shirt so versatile.
Imagine a suitcase filled with white and blue linen shirts, matching boxer shorts and dressing gowns for unhurried holiday mornings. I picture a summer wardrobe built around a simple colour palette...
A subtle herringbone gives linen extra character and body while keeping its cool, breathable feel. Woven by Solbiati in Italy, these fabrics become shirts, nightwear and relaxed trousers in Glouces...
Who Makes Our T-Shirts & Trousers
At our Gloucester atelier, Lizzie and Jen bring their shirtmaking skills to T-shirts and linen trousers. A visit to the sewing rooms reveals the pleasure of learning new techniques, sharing knowled...