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Style for Soldiers is a charity founded by Emma Willis MBE in response to the numerous casualties incurred in Iraq and Afghanistan.  In 2008 she began visiting patients at the Military Rehabilitation Hospital every 2 months, measuring them for a bespoke shirt as a gift of thanks for their bravery and sacrifice. 

As injured servicemen and women faced unwanted medical discharge from the military Emma realised the need for smart, well fitting clothing to wear for interviews and formal occasions to help with confidence and morale as dressing properly was such a fundamental part of military life and a new uniform was needed.

 She approached various English brands to assist and M&S have given over 750 suits, Russell & Bromley over 250 shoes, Burberry 200 Trench coats and scarves, Lock & Co Hatters 100's of hats, London Sock Company socks and Reiss suits and gifts for partners.

Emma has also designed a black ebony walking stick for those that need one, with a silver collar engraved with regiment and initials which the charity also provide.
Today the Style for Soldiers reunion parties play perhaps the most important role in the charities activities, bringing injured service personnel and their partners together from all over the U.K and beyond, for the largest such get togethers including the annual family day at Woburn Safari Park kindly donated the The Duke of Bedford. 
Style for Soldiers covers all travel and hotel costs for their events in order to enable as many of the 750 former patients Emma met at Headley court to attend and a £100 gift voucher for wives and partners to buy a dress and go shopping ‘without guilt!’ as one young wife said.  HRH The Prince of Wales attended the 2016 Christmas reunion party as guest of honour, meeting over 100 veterans and their partners and spoke of the vital contribution the charity makes to their rehabilitation process.  The Former Prince of Wales and The Duchess of Cornwall have also sponsored the walking sticks.
Style for Soldiers aims to offer long term support through smart clothing, regimental walking sticks and reunion events to the hundreds of now veterans whom Emma has met over the years at Headley Court, as they so well deserve.


Therefore we would be grateful for your donations in order that we can continue to support these most deserving of young people into their new careers Donations can be made by bank transfer, by sending a cheque payable to ‘Style for Soldiers’ to us at Style for Soldiers, 66 Jermyn Street, London, SW1Y 6NY

Or by donating online through Just Giving

 click here

We were honoured to have received support from

Their Royal Highnesses, The Former Prince of Wales and Duchess of Cornwall, as well as a Morale Award from the British Forces Foundation, and nominated for the Sun Military Awards 2010 for Support to The Armed Forces for our Style for Soldiers initiative. 

English Workrooms

Bearland House is an elegant 18th Century townhouse in the centre of historic Gloucester and home to the Emma Willis Factory. Here their luxury shirts, boxer shorts, pyjamas, dressing gowns and walking socks are made using traditional methods of cutting and sewing, making to the highest standards.

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Our Team

Meet the Team