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Bespoke Press

Nominated in GQ Style magazine as "London's best bespoke shirtmaker", and by Nick Foulkes in the Evening Standard as one of "The top 5 bespoke shirt makers in the world".

Emma Willis has been specialising in bespoke shirts since 1989 and her shirts are renowned for their quality of both make and fabric.They are hand cut and sewn in their English workrooms, adhering to all the traditional methods of British shirt making such as single needle stitching, patterns matched at the seams, cross stitched real mother of pearl buttons and collar points that are hand trimmed before turning.

In the Jermyn Street shop bespoke cutter Lizandra Cardoni, who will be creating your pattern, takes your measurements and discusses the different weights and designs of cottons and linens with you as well as the details of your shirts such as collar, cuff and front styles and the cut. If it is more convenient for you bespoke cutter Samantha Wakely is also available for appointments at our 18th century townhouse in Gloucester where all our shirts are made.

You will be able to enjoy making your fabric choices from the books of finest Swiss and Italian cottons and linens as well as the new seasonal collections. Emma curates the very best fabrics from three mills which she has been working with for over twenty years and has built complete trust in their quality and craftsmanship.

There is a minimum order of 4 shirts for your initial order as bespoke pattern making takes a great deal of time and the starting price is £380 depending on your fabric chosen. Your sample bespoke shirt takes approximately 3 weeks to be made, we will send you an image of your pattern being cut and then contact you for your fitting at the shop or in Gloucester. Virtual fittings also work very well. Your completion order will take approximately 4 weeks to be finished.Your bespoke paper pattern will be kept in our work room for future orders and your measurements adjusted accordingly where necessary.

If you would like to make a bespoke appointment at our Jermyn Street Shop in London, please contact us to book an appointment. We look forward to hearing from you.

English Workrooms

Bearland House is an elegant 18th Century townhouse in the centre of historic Gloucester and home to the Emma Willis Factory. Here their luxury shirts, boxer shorts, pyjamas, dressing gowns and walking socks are made using traditional methods of cutting and sewing, making to the highest standards.

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Our Team

Meet the Team