All our cotton is produced using the Best Cotton Initiative.
Emma Willis sources their cotton from Swiss Mill Alumo, set in the Appenzel mountains of Switzerland. Alumo use Egyptian GIZA 45 long-staple Cotton, which is a species of cotton that has been cultivated to have staples longer than 35 mm, only 3% of the world’s cotton production meets these standards and the benefits of this cotton are its soft handle, uniformity and durability.
Alumo only use two-ply yarns from 80/2 to 240/2 fold, often other mills use single yarns to reduce the cost but this compromises the quality. With 100 years of craftsmanship each season they produce new cotton weaves. The yarn is spun, twisted, dyed, woven and washed in their abundant, clear mountain water for a natural finish to produce the silk like handle.
Slightly finer than our Superior cotton this is the two fold 140’s Swiss poplin cotton using a slightly finer yarn spun from finest Egyptian raw cotton. The lighter weight will keep you a little cooler than superior and is even softer.
We are in to the most delectably fine and very luxurious cottons, a Swiss poplin woven using a two fold 170’s yarn creating a glassy finish and beautifully cool in hot weather. It is hard to turn back when you have started to wear this weight and finer!
This is a lovely combination where the Swiss mill are using a very fine 170’s yarn to weave the classic Twill design giving texture but keeping the silky finish.
The white grain in this very attractive weave of poplin creates a slightly more relaxed appearance than the plain poplins, and the fine two fold 100’s yarn will feel smooth and light to wear. The navy Cristallo is my favourite smart/ casual shirt worn without a tie and button cuffs.
Genio has become our most loved white and pastel plain shirt as the texture and sheen give so much interest worn without a tie and the attractive pique weave keeps the collar standing beautiful structured when worn open, or closed. As all the Swiss cottons it is soft and cool to wear and for those wary of transparency in whites this is your dream shirt.
A glamorous version of the very down to earth classic Oxford, also known as Prince Oxford, this slightly more open weave with the luxurious sheen can be worn with or without a tie and has a relaxed elegance to it. The sky blue Castello is a beauty with tweeds and jeans.
This unpretentious most wholesome of old fashioned cottons is still loved today and our blue and pink gingham designs are the least creasing pure cottons I have ever used in 25 years of the shirt making business! We have added Ice Blue to the collection as this cleanest of pale blues looks beautiful in the simple weave of Swiss cotton.
SOYELLA MARCO POLO
This is the King of Oxfords, a fine 170’s yarn woven using the Oxford technique, with the attractive texture but falling and draping as softly as silk. The natural gloss due to the quality of the yarn and finishing methods make this the most lovely fabric.
WEST INDIAN SEA ISLAND
Our most loved luxury winter and sporting shirt, this fine Swiss cotton yarn is woven with 15% of the cashmere yarn giving a smart casual appearance and the softest Autumn Winter shirt you could wear. The plain denim blue is my favourite Winter shirt and looks beautiful with tweed, denim, corduroy or can even be worn with a suit. And we love it even more as beauty is function and function us beauty and your cashmerellos shirt might feel ridiculously luxurious but they can be laundered normally in a 40 degrees wash and they are the easiest natural fabric shirt in the world to iron.
Our Autumn Winter Brush Cottons have become fundamental parts of so many of our customers wardrobes, the soft, brushed finish of the pure cotton giving a feeling of warmth and comfort. Each year we choose a wide palette of pale to deepest blues and wholesome checks which can be worn casually or open collar for less formal business looks. We hang our new collection every September in the Jermyn Set shop window to rend everyone of the weekend as work starts again at the end of the Summer! As they are pure cotton, except in very hot weather, they can be worn throughout the year.