Emma Willis

Nowadays, just about every brand makes a decent shirt. But few brands produce excellent shirts and can boast that they’re an independent shirtmaker. Residing on the historic Jermyn Street since 1999, Emma Willis, who is usually based at the brand’s Gloucester townhouse, specialises in bespoke and ready-to-wear shirts. Willis, who founded the namesake brand, adheres to traditional English shirt-making techniques, using luxurious Swiss and West Indian Sea Island cottons, while she employs local skilled craftspeople. An Emma Willis shirt ticks all the boxes, is cut and sewn by hand in the UK, and has an unrivalled quality.

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