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Bespoke in Jermyn Street

Nominated in GQ Style magazine as "London's best bespoke shirtmaker" and by Nick Foulkes in the Evening Standard as one of "The top 5 bespoke shirt makers worldwide".


All Emma Willis Bespoke shirts are made in England in their Gloucester factory using the finest Swiss and Italian cottons and bespoke tailoring in London.


Emma Willis has specialised in bespoke shirts since 1989 and from her London store in Jermyn Street since 1999. Adhering to the highest English shirt-making standards, single needle stitching, cross-stitched real mother-of-pearl buttons, and patterns matched at seams.


Raw West Indian Sea Island and Egyptian cotton are spun, yarn-dyed, woven and finished in Switzerland, and many of the stunning fabrics are exclusive to Emma Willis. We will advise you as to the best weight of cotton for your lifestyle, such as Poplin, Voile, Batiste, Oxford, Cashmere and Cotton or Cotton and Linen mix, and the various style details of your bespoke shirt.


If you would like to make a bespoke appointment at our Jermyn Street Shop in London, please get in touch with us to book an appointment. Emma is available for bespoke appointments at Jermyn Street on Tuesdays, Wednesdays, and Thursdays. There is an initial minimum order of 4 shirts; the starting price is £430 and varies depending on the fabric chosen. The sample bespoke shirt takes approximately four weeks to be made. We will contact you for your fitting at the shop, and the order will take approximately four weeks to complete. Your bespoke paper pattern will be kept in our workroom for future orders, and your measurements will be adjusted accordingly where necessary.


Please get in touch with us to book an appointment. We look forward to seeing you.


Best Wishes,


English Workrooms

Bearland House is an elegant 18th Century townhouse in the centre of historic Gloucester and home to the Emma Willis Factory. Here their luxury shirts, boxer shorts, pyjamas, dressing gowns and walking socks are made using traditional methods of cutting and sewing, making to the highest standards.

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