Your SS19 Wardrobe, According To The Matchesfashion.com Fashion Buying Director
White shirts, kilts, hair accessories, tapestry bags and naked sandals – these are just some of the key pieces you’ll be adding to basket next season.
This morning we spent some time with the Fashion & Buying Director Natalie Kingham for the luxury e-commerce platform matchesfashion.com, who talked us through the must-have items and emerging designers we should have on our radar.
Explaining that rather than buying the ‘trends’, her and her team focus on the personality of a woman (or the everchanging personality) such as ‘The Free Spirit’ or ‘The Warrior’ and curate a wardrobe that is functional, wearable and timeless.
Natalie highlighted the kilt from Chopova Lowena that combines traditional Bulgarian fabrics with sportswear inspirations like mountain climbing – trust us, this combination of ideas really works. She also spoke of working with couture and demi-couture designers and their continuous sustainability plans.
You will hear more from Natalie in our January issue of a&e magazine, but for now go ahead and click through the gallery above to see the seven hero label’s that matchesfashion.com will be championing over the next few months.
aeworld.com
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