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Article: Your SS19 Wardrobe, According To The Fashion Buying Director

Your SS19 Wardrobe, According To The Fashion Buying Director - Emma Willis

Your SS19 Wardrobe, According To The Fashion Buying Director

White shirts, kilts, hair accessories, tapestry bags and naked sandals – these are just some of the key pieces you’ll be adding to basket next season.

This morning we spent some time with the Fashion & Buying Director Natalie Kingham for the luxury e-commerce platform, who talked us through the must-have items and emerging designers we should have on our radar.

Explaining that rather than buying the ‘trends’, her and her team focus on the personality of a woman (or the everchanging personality) such as ‘The Free Spirit’ or ‘The Warrior’ and curate a wardrobe that is functional, wearable and timeless.

Natalie was particularly enamoured with designer Emma Willis who is men’s shirt designer. Keeping her button downs masculine, for the online platform she made some slight alterations on the sleeves and tail to create a more feminine silhouette. You can also expect T-shirts from the likes of Calvin Klein and Christopher Kane being an instant sell out.

Natalie highlighted the kilt from Chopova Lowena that combines traditional Bulgarian fabrics with sportswear inspirations like mountain climbing – trust us, this combination of ideas really works. She also spoke of working with couture and demi-couture designers and their continuous sustainability plans.

You will hear more from Natalie in our January issue of a&e magazine, but for now go ahead and click through the gallery above to see the seven hero label’s that will be championing over the next few months.

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