Last week I was just leaving a meeting in Selfridges, having discussed our Summer Collection, when I bumped into James Sherwood. He promptly reminded me that Emma Willis featured in his latest book titled ‘Savile Row: The Master Tailors of British Bespoke’. Having bought his beautiful book I was proud to read his quote on us. “On Jermyn Street since 1999, bespoke shirtmaker Emma Willis is already the darling of the gentlemen’s club set and dresses many dukes as she does bright young things. Her choice of clothes – Egyptian and Sea Island cottons or finest silks – walks the fine line between classical elegance and relevance to contemporary luxury (p.241)”.