Gentleman’s Journal’s 50 Best British Brands

Emma Willis, designer of luxurious, long-lasting fashion

With a factory that sits in the middle of Gloucester in a beautiful 18th century townhouse, Emma Willis is about as British as it gets. The brand creates some of the most luxurious shirts, boxer shorts, pyjamas and dressing gowns in the world; clothes truly fit for a gentleman and bespoke items imbued with heritage that will last you a lifetime.

Emma Willis: “Thank you GJ for including us in your 50 Best Brands. Your sincere support for British craftsmanship and skills and our charity Style for Soldiers are exemplified in all the support you give us in the beautiful editorials you create. I can’t imagine how I styled my Jermyn Street shop now without the stunning Gentlemans Journal!”