'I just received my first ‘online bespoke’ shirt, and I couldn’t be happier, with small attentions like your thoughtful communication, the handwritten note and the complimentary collar stays, you’ve managed to almost make me feel like I did visit your shop in London.'

'The shirt arrived safely and I am very pleased with it: beautiful fabric and very nicely made (of course). Wearing it tonight.
Thank you to you and your team for an excellent remote experience of purchasing a lovely shirt.'

"Understanding the story behind the brand is so important, because realistically, it’s not just a shirt that you’re buying – although that’s great as it is – there’s so much more besides that matters in their brand ethos.” - Natalie Kingham

"Emma Willis is a force to be reckoned with. From humble beginnings in a small workroom in New Cross, the bold British businesswoman has grown her eponymous brand beyond recognition." - Gentleman's Journal

"I believe in British craftsmanship and manufacturing, encouraging young people to pursue the creative side of the fashion industry, as well as the social and rehabilitative powers of making things beautifully." - Emma Willis MBE