Samuel L . Jackson wears Emma Willis Knitted Silk Tie with hand embroidered polka dot from the new SS18 Collection

Our new Spring Silk Ties, handmade in England

Click to shop our new Silk Tie Collection

Walnut Check Brushed Cotton

 Shop the walnut check online.

The finest 2-Fold Swiss Cotton Boxer shorts 


Made in the softest of Swiss cottons our boxer shorts are stylish and extremely comfortable. The wide elastic is flattering to your shape and threaded through the waistband so you feel the fine cotton rather than elastic against your skin. We use pure mother of pearl buttons for their natural, iridescent beauty, creating boxer shorts that can be also worn as elegant nightwear.

A washing line of Emma Willis Swiss Cotton Boxer Shorts are as pretty as any Summer bunting.

Click to view our Collection

Mother’s Day 2018

Alumo Weaves Our Sky Bengal Swiss Cotton

“The West End tailor who makes suits for wounded soldiers.” – Channel 4 News

For more information about Style for Soldiers click here.

Cold Weather Wear

As temperatures plummet in London we have selected our warmest-wear to get you through the cold spell in style. 

Cashmerello shirts | Cashmere Polos | Scarves | Brushed Cotton

The 20 best menswear brands worth buying in 2018 – D’Marge

Based in the shirtmaking stronghold of Jermyn Street, London, Emma Willis is an undersold feature of British menswear.

Founded in 1989 and exclusively made in the UK, you won’t see any of Paul Smith’s boldness or Alexander McQueen’s gothic drama – it’s all about simple corporate menswear that gets the job done for the nine to five.

Accessories are another strong feature in 2018, ranging from pocket hankies to ties and dressing gown’s that’ll make you reconsider getting dressed for work on Monday.

Shop the ice blue shirt here.

Gentleman’s Journal’s 50 Best British Brands

Emma Willis, designer of luxurious, long-lasting fashion

With a factory that sits in the middle of Gloucester in a beautiful 18th century townhouse, Emma Willis is about as British as it gets. The brand creates some of the most luxurious shirts, boxer shorts, pyjamas and dressing gowns in the world; clothes truly fit for a gentleman and bespoke items imbued with heritage that will last you a lifetime.

Emma Willis: “Thank you GJ for including us in your 50 Best Brands. Your sincere support for British craftsmanship and skills and our charity Style for Soldiers are exemplified in all the support you give us in the beautiful editorials you create. I can’t imagine how I styled my Jermyn Street shop now without the stunning Gentlemans Journal!”


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