‘What men really want for Christmas, from barbershop shaves to bespoke suiting.’ – The Telegraph









Custom made shirts from £290, Emma Willis

As the item that every man probably wears most, a shirt is also an informed place to start in the world of bespoke. Excellent British brands such as Drake’s and Emma Willis offer custom-made shirting services. Italian shirtmaking brand Apposta also runs a subscription service online whereby your shirt can be crafted to your specific measurements and specifications – round collar or pointed etc – and delivered to you as a one-off gift or every month.

Editor’s Picks, Gentleman’s Journal

Button it: Emma Willis Navy Cashmere Polo

Editor’s Picks: Sir Plus Pyjamas, Coffee Alarm Clock and Whisky Blending Kit

There are few garments as versatile as the long-sleeved polo. And Emma Willis’ offering, in cashmere no less, is one of the best. Knitted using traditional methods on the Scottish borderlands, this raw cashmere polo is washed in the waters that run alongside the mill before you slip it on. Stylish, timeless and sublimely soft.

How our beautiful Swiss cotton is spun and woven.

Emma Willis launches on Matchesfashion.com

Proud to be launching our women’s collection on Matchesfashion.com and working with Fashion Buying Director Natalie Kingham to create beautiful shirts and nightwear. – Emma

‘Emma Willis’s charming navy tartan pyjamas are a classic set crafted in a Gloucester-based 18th-century townhouse studio and are exclusive to MATCHESFASHION.COM. The top is hand-cut with a chest patch pocket and features piped edges, while the trousers have loose legs and matching-fabric drawstrings. The relaxed fit makes them ideal for lounging at home.’ 

Click to view the collection

The New York Times

For the Man on Your Holiday List: Shopping London’s Jermyn Street

EMMA WILLIS, No. 66, shirts handmade in Gloucester, England, from around 210 to 420 pounds ($269 to $539).

“I don’t personally own any yet, but she makes some of the best shirts around and I use her when I’m doing some styling for a lot of my clients.”

Your SS19 Wardrobe, According To The Matchesfashion.com Fashion Buying Director

White shirts, kilts, hair accessories, tapestry bags and naked sandals – these are just some of the key pieces you’ll be adding to basket next season.

This morning we spent some time with the Fashion & Buying Director Natalie Kingham for the luxury e-commerce platform matchesfashion.com, who talked us through the must-have items and emerging designers we should have on our radar.

Explaining that rather than buying the ‘trends’, her and her team focus on the personality of a woman (or the everchanging personality) such as ‘The Free Spirit’ or ‘The Warrior’ and curate a wardrobe that is functional, wearable and timeless.

Natalie was particularly enamoured with designer Emma Willis who is men’s shirt designer. Keeping her button downs masculine, for the online platform she made some slight alterations on the sleeves and tail to create a more feminine silhouette. You can also expect T-shirts from the likes of Calvin Klein and Christopher Kane being an instant sell out.

Natalie highlighted the kilt from Chopova Lowena that combines traditional Bulgarian fabrics with sportswear inspirations like mountain climbing – trust us, this combination of ideas really works. She also spoke of working with couture and demi-couture designers and their continuous sustainability plans.

You will hear more from Natalie in our January issue of a&e magazine, but for now go ahead and click through the gallery above to see the seven hero label’s that matchesfashion.com will be championing over the next few months.


Work In Fashion: Emma Willis

Emma Willis | 10 Years of The Rake

Mathias Le Fevre In Emma Willis Bespoke

Gentleman’s style influencer Mathias Le Fevre
wearing an Emma Willis bespoke Swiss cotton shirt.

The Rake 10th year Anniversary issue.

Fashion Director – Grace Gilfeather

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