Emma Willis, English shirt maker in London, trained at the Slade School of Art before starting her business in 1987, designing and making mens luxury shirts.

In 1999 she opened her elegant and intimate shop in Jermyn Street, on the corner of St James’. Her philosophy is to adhere to traditional English shirt making techniques, using luxurious Italian and Swiss Cottons, Silks and Linens, many of which are exclusive to her collections.

London’s bespoke shirtmaker Emma Willis is also GQ’s Shirt Style Shrink, answering any questions you have on shirts in Fashion Editor Robert Johnston’s Style Pages.

Subscribe to Emma’s blog and keep up to date with the factory and shop progress and receive advice to help you look your best in your Emma Willis ready to wear shirts, ties and accessories. Or spend time browsing the collection of Slim and Classic fit shirts, you can even have a bespoke shirt made and ordered online.

Jubilee Walking Socks

Woven on a Victorian sock loom at our Gloucester factory, we are making these patriotic socks to celebrate the Diamond Jubilee of our great Queen. They are part of Selfridges British designer Jubilee collection, along with our red, white and blue boxer shorts and will be featured in Tatler.

Chris O’dowd in a Emma Willis Bespoke Swiss Cotton Marcella bib fronted shirt at the BAFTAS on Sunday

Penelope Chilvers blogs about our Shirts and Sticks for Soldiers Fashion Show on handbag.com

We just had so much fun at an amazing pre-Christmas party recently when I took a group of my best friends along to Ronnie Scotts where my friend Emma Willis was hosting her wonderful catwalk show in aid of her charity, Shirts For Soldiers. Champagne flowed and 80′s pop icon Adam Ant played all his classics. I was invited to design some of our velvet Dandy slippers to be worn by the very ‘Adam Ant’ inspired models alongside Emma’s beautiful bespoke shirts. Emma, one of our finest shirt makers, was prompted to set up the charity to give back to those of our armed forces injured in combat. She regularly visits Headley Court, where the soldiers recuperate to measure them up for their very own bespoke shirt. There is always much excitement as they style their very own shirt, choosing cut and fabric. Shirts For Soldiers relies on the generous donations of Emma’s customers and the public for funding and the catwalk show was a triumph in aid of this very good cause.

Nicholas Coleridge, President of Conde Nast International and Managing Director of Conde Nast Britain said ‘It was simply the most enjoyable fashion show, thoroughly elating,…I can’t remember when I ever enjoyed a fashion show so much.’ High praise indeed!

 

Megan cutting our Valentines boxer shorts

We are making pink luxury swiss cotton boxer shorts, with a hand sewn love heart for Valetines day presents.  Look out for them in the shop window.

Stylish Walking Sticks for Soldiers.

We invited Royal Marine Mark Fincham for a drink yesterday evening at the shop to present him with his new bespoke walking stick, engraved with his regiment and initials. We are now making these for the injured servicemen that we have met making shirts for them at Headley Court Military Hospital, with the funds raised at our Ronnie Scotts Fashion Show in December.

Incredible hair and make-up at our Fashion Show.

London based Professional make-up artist Lucy Baker did incredible make-up for our show at Ronnie Scotts, using Adam Ant as our inspiration for the boys and aristocratic 18th Century young women for the girls.  Hair was by Rebecca Wakeman inspired by Adam Ant, she wove feathers into the boys hair while the girls were given romantic tumbling curls. 

David Gray wears Emma Willis.

Stylist Tom Stubbs and I designed a collection of shirts for David Gray’s last album and here are some great images of the shoot. 

http://www.youtube.com/watch?v=REeqmxBJVm0

‘Emma Willis Shirt-maker Extraordinaire’ by Lisa Armstrong in the Telegraph

Emma Willis’s stylish shirts are wondrously luxurious proof that tailoring skills flourish – not just on Savile Row – and her eclectic following (from classic gents to Dermot O’Leary, President Obama and Adam Ant) demonstrates how a sublimely crafted item appeals across age groups. She has plenty of female fans, too, although Kate Moss apparently found her knee-high merino socks a bit pricey. Anyway, I don’t know why I felt remotely sceptical when I heard about her shirts-for-soldiers initiative. After all, way back in 1945, some perceptive soul working for the British Red Cross understood that taking a consignment of red lipsticks into Bergen-Belsen could help restore the self-esteem of the female camp survivors in small significant ways that no amount of more practical help would.

For a while now, Willis has been visiting Headley Court, the rehabilitation centre for injured service men, to make them a complimentary bespoke shirt, and more recently, carved walking sticks. At the fund-raiser she held at Ronnie Scott’s on Monday, two soldiers with missing limbs explained how the simple act of being fitted for beautiful clothes had helped cheered them up. The healing process works in mysterious ways. It just shows, to mangle Oscar Wilde, that fashion can be a trivial past-time with a serious impact.

Penelope Chilvers Bespoke Dandy Slippers.

Penelope Chilvers kindly provided us with her Bespoke dandy Slippers for our Shirts and Sticks for Soldiers fashion show, which added an elegant sense of English style.  Her unique slippers come in 10 velvet colours, which can be embroidered with an array of five designs or can be monogrammed with your initials.  Available at : http://www.penelopechilvers.com/bespoke

A GREAT PARTY FOR OUR ‘SHIRTS AND STICKS FOR SOLDIERS’ FASHION SHOW

 

The common desire to support those injured in Afghanistan at our Shirts and Sticks for Soldiers fashion Show and party at Ronnie Scotts brought together people from the Armed Forces, journalists and writers from the British fashion, political, financial, and travel business, and producers and directors of music, film and theatre. We were delighted that HRH The Prince of Wales’s charming Equerry Major Pete Flynn could attend. The BBC’s Jeremy Bowen chatted with all the servicemen about their experiences, Major Pete Flynn charmed singer songwriter Madam, PR Queen Lara Mingay arrived on the arm of GQ’s Bill Prince, Nick Foulkes cast his discerning eye over the show,  and Nicholas and Georgia Coleridge watched their elegant son Freddie model for the first time. Penelope Chilvers, who kindly supplied her stunning velvet embroidered slippers for the Fashion Show, took a table with her friends Lisa Armstrong and handsome husband Paul, Stephen and Jane Moore, and Paul and Caroline Weiland. Bill Prince re-met photographer Giles Duley, who used to be a Conde Nast fashion photographer before changing to war journalism several years ago. His breathtaking photography took him to Afghanistan last year, where he was blown up by an IED, losing an arm and two legs. Giles will be going back to his photography as soon as he can, and had a stunning exhibition of his work in November.

Our inspirational servicemen Lieutenant Alex Horsfall and Sergeant Simon Harmer ( of Michael Buble fame! ) were introduced by General Sir Philip Trousdell, and gave amazing speeches which greatly moved everyone, notably the young 18 and 19 year old models at our show. We also had the great company of Captain Harry Parker and Royal Marine Mark Fincham, both of whom I also had the priviledge of meeting at Headley Court Military Hospital recovering from severe injuries. We greatly missed Corporal Ricky Fergusson who received a Military Cross for risking death four times to save fellow servicemen hit by Taliban bombs before he too was hit, losing both legs, five fingers and an eye, as he sadly couldn’t attend at the last minute due to a further operation. He described himself as ‘ gutted’ to not be able to attend, so we shall have to have another! I was able to present the first hand carved wood walking sticks, made with a buffalo horn handle to each individuals height, and decorated with a silver band engraved with initials and regimental badge. We sent Ricky’s to his home to open at Christmas.

Thank you to everyone who supported our event, enabling us to continue making bespoke shirts and begin making bespoke engraved walking sticks for our courageous servicemen and women. To give a donation please go to Shirts for Soldiers on our website. Very happy 2012. Emma x

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