Emma Willis is one of the top 5 bespoke shirt makers in the world. Emma Willis trained at the Slade School of Art before starting her business in 1987, designing and making men’s shirts.

Emma Willis - inimitable English style
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Nominated in GQ Style magazine as London’s best bespoke shirt maker, and by Nick Foulkes in the Evening Standard as one of the top 5 bespoke shirt makers in the world.

Bespoke Shirts are all made in England using the finest Swiss and Italian cottons.

Emma Willis, GQ's Shirt Style Shrink, has been specialising in bespoke shirts since 1987, adhering to the highest standards of English shirt making; single needle stitching, cross stitched buttons, mother of pearl buttons and patterns all matched at seams.

All her Egyptian cottons are spun, woven and yarn dyed in Italy and Switzerland and many of the stunning fabrics are exclusive to Emma Willis. You will be advised as to the best weight of cotton for your lifestyle, such as voile, batiste, oxford or even cashmere and cotton or cotton and linen mix, and the various style details of your shirt.

There is a minimum order of 3 shirts, with the first sample shirt made in white poplin. This initial shirt is £170 and subsequent shirts depend on the fabric chosen, but range from £200 - £270. The sample shirt takes approximately 4 weeks to be made. We will contact you for your fitting at the shop, and the order will then take 4 to 6 weeks to be completed. Your bespoke paper pattern will be kept in our workroom for future orders.

We also visit customers in New York in October and April for bespoke fittings.

Please contact us to book an appointment. We look forward to seeing you.

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